Tuesday, December 06, 2005

Rob Glaser's Pinata

soo.....

Rob Glaser recently referred to apple/ steve jobs as "An easy pinata," yet he wants people like me to be desirious of Rhapsody compatibility. To get me to even want, for one iota of a second, to use rhapsody on my mac or ipod, could someone over there in Real Networks marketing feed him better rhetoric? Or strategy? While rhapsody served me well on a PC (i used it only as a stereo, the PC wasn't good for much else, and yes, it was nice to have access to a wide variety of content to stream...when it wasn't buffering...) I have no need for it on my mac. Nor has Rhapsody marketing convinced me of a need. Glaser ought to pick a fight with Yahoo. I've been to a ton of events lately, yahoo has had presence at all of them. I haven't seen a single Rhapsody rep reaching out to the digital marketplace at the events where consumers are actually congregating. the sold out Portable Media Expo/ Podcast Expo was treated to a packed-like-sardines party for podcasters (who also represent a large number of digital consumers - except these are the ones who blab about what they like and don't like) by yahoo. but Real Networks was well, i think they had just one guy there for one day who was on a panel dealing strictly with media players. but where was his backup? What did real have to say about digital music and the new media revolution as it collides with digital marketing? What if Rhapsody had a presence at that expo and taught podcasters how to make rhaplinks? Is rhapsody going to be self reliant or will it embrace new media to help push sales? does anyone know? i don't even care about an answer unless it's a wise one. Fighting apple with name calling only turns me away from what rhapsody wants me to embrace. Glaser might want to think about picking on someone his own size when he gives these grandiose speeches at conferences designed solely for his corhorts, then he can work his way up to mr. jobs...pay attention to yahoo, pretend apple isn't the enemy and maybe he'll get further. Today he merely gave Jobs' creativity free publicity and primed us all up to love & defend apple. Here's one reason why Steve Jobs just doesn't have time for glaser:

NEW YORK (Reuters) - General Electric Co.'s NBC Universal and Apple Computer Inc. on Tuesday said they would make several NBC-owned television shows, such as "The Office" and "Law & Order," available on the iTunes music store.

The shows, taken from NBC, the USA Network and the SciFi Channel, include current and older programming, the companies said.

Among the offerings are "Late Night With Conan O'Brien," "The Tonight Show With Jay Leno" and "Surface," as well as older programs such as "Alfred Hitchcock Presents," "Dragnet" and "Knight Rider."

Most of the programs cost $1.99, the same as hit programs "Lost" and "Desperate Housewives," which Walt Disney Co.'s ABC several weeks ago said it would offer at the iTunes music store.

Financial terms of the deal were not disclosed. NBC and Apple officials were not immediately available for comment.

The deal signals growing desire among television networks to distribute their programming beyond the traditional TV screen.

The iTunes music store, which Apple Chief Executive Steve Jobs said has sold more than 3 million videos since the iTunes catalog launched two months ago, is one that has aroused particular interest.

ESPN, also owned by Disney, is looking into distributing some of its TV programming on the iTunes service, ESPN and ABC Sports President George Bodenheimer said on Monday.

News Corp.'s Fox Filmed Entertainment also is open to a deal with iTunes, co-Chairman James Gianopulos said last week at the Reuters Media and Advertising Summit.

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