Thursday, March 09, 2006

Bogus Picture Rules at SxSW and the Yari Wristband Overhaul










it was a game, but now it's personal. either the rules have changed or eyes are not mandatory. when i went to re-upload my original mug, i received a note that said the uploading process has ended "we have plenty of cameras at badge pick up."

there's also a curious issue for wristband people. For the first year, wristbands "sold out." But a drunk monkey with a marketing job at a box company could figure this one out:

people who didn't purchase their wristbands and just found out they are sold out have an option. kind of. They have to use the sxsw sms system (sponsored by yari) to get wristbands. First, a person has to sign up, enter their number, receive a confirmation code, and then they will receive a text message - on tuesday - stating where and when the wristbands go on sale. Til then, nobody knows how many of the wristbands will be for sale, where they are sold, or what time on tuesday. Nice job, yari. But it's easy to say that having a badge (pic or no pic) - if i was bankin on a wristband i might have a different opinion of yari and the sxsw wristband overhaul. It's creative, but demand for wristbands is not lacking. While it's neat, it's pointless. It's hard enough for people to get into shows, now it's a pain for them to get wristbands? come on sxsw.

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